This is another text effect, which I made in Blender. It looks as if the text has been craved out from a wooden block or plank. It was very easy, and you can also create it by following the tutorial which I made for this. Tutorial: https://www.youtube.com/watch?v=ZvQoN35lePA The Wood Texture was created by Borysses: http://borysses.deviantart.com/ For the Normal Map and other tutorials: http://www.blenderskool.cf/carve-a-text-from-a-wooden-block/
Yes I did try with a bump map, but it didn't look as good as this one.... :)
You also could just use a bump map to do the effect and keep a good topology.